1. Shopper question
The buyer asks
What is the best TSA-friendly refillable toiletry kit under $35 for a carry-on traveler?
Sample report
Sample AI Shopper Audit Report
This sample uses a real public scan of a Shopify demo store: North Star Outfitters at jsdz0e-ut.myshopify.com. The page shows the same decision arc a merchant should get from a paid report: the shopper question, what the assistant answered, why the store lost, the fix, and the before/after target.
LiveEvidence-grounded model
Moment of loss
The report starts with the buying moment, not a dashboard.
Every claim below is tied to the recorded public scan, so the sample separates source evidence from generated recommendations.
2. Assistant answer
What it found
The assistant found North Star Outfitters' Refillable Travel Care Kit and could cite the 3 oz bottle count, clear pouch, reusable labels, $28 price, and in-stock variants.
3. Why the store lost
The blocker
The store still lost the final recommendation because the answer could not verify public review proof or complete product structured data for the kit. A competitor with clearer review markup looked easier to trust.
4. The fix
What to change
Publish complete Product JSON-LD for the kit, including brand, offers, availability, SKU, GTIN or barcode, image, aggregate rating when real reviews exist, and the product-page evidence already visible to shoppers.
5. After-rerun delta
Proof target
+18 readiness points expected after the same shopper question can cite complete product data and review proof.
Evidence
The source is the demo-store scan.
The recorded demo store is North Star Outfitters. Its public product feed confirms Refillable Travel Care Kit, SKU NSO-KIT-CLE-4BO, 2 variants, and the product facts used in the story.
$28.00
Refillable Travel Care Kit
SKU NSO-KIT-CLE-4BO · 2 variants · 1022 characters of product-page evidence.
- Four 3 oz bottles
- Clear pouch
- Eight reusable labels
- BPA-free silicone bottles
$34.00
Compression Packing Cube Set
SKU NSO-CUB-GRA-3PA · 2 variants · 1036 characters of product-page evidence.
- Cube sizes
- Capacity
- Materials
- Pack contents
$46.00
Packable Weekender Tote
SKU NSO-TOT-BLA-38L · 2 variants · 1043 characters of product-page evidence.
- Capacity
- Dimensions
- Materials
- Travel use
Report layers
Layer 1 is the decision. Layer 2 is the story. Layer 3 is the evidence.
The sample mirrors the paid report shape: a plain-language verdict first, then per-question story cards, then grouped detail for teams that need it.
Needs proof
Product data
Product pages contain strong human-readable facts, but the sample run flags Product JSON-LD completeness and review markup as the first improvement.
Mostly ready
Policies
The fixture exposes shipping, returns, FAQ, materials, care, terms, privacy, and contact information for AI shoppers to cite.
Partial
Technical setup
The fixture includes agent-facing discovery surfaces, but protocol and checkout handoff proof should stay aligned with storefront evidence.
Needs validation
Checkout
The sample fixture can reach checkout test mode, but the report keeps payment-handoff readiness as a disclosure until a production run verifies it.
Fix plan
The sample report ends with work a merchant can ship.
Each fix is what to change, why it matters, and how to verify the next run. The real report saves these as fix tasks.
Evidence-grounded model
Fix 1
Publish complete Product JSON-LD for the Refillable Travel Care Kit.
Why
The assistant could read the product page, but it could not verify all product facts through structured data.
How
Add brand, offer, availability, SKU, GTIN or barcode, image, and real review fields in the Shopify theme or schema app.
Fix 2
Expose review proof only when real reviews exist.
Why
The lost recommendation hinged on trust proof, so fake or empty review claims would make the page less credible.
How
Connect the review app's aggregate rating and count to product markup, then rerun the same shopper question.
Fix 3
Keep policy facts close to the product decision.
Why
A carry-on traveler needs returns, materials, and TSA sizing without leaving the buying path.
How
Link shipping, returns, materials, and care evidence from the product page and agent-shopping guide.
Sample, not shortcut.
Run the full audit when you need proof for your store.
A sample page explains the deliverable. A production audit runs your store, your shopper question, saved fix tasks, and the rerun comparison your team can act on.